Private advisoryShort list, long game

Come in.You’re expected.

KaitenX is a small firm by design, with a handpicked list of partners, most of them here by introduction. We do the best work of our careers with people we’d choose again. If that sounds like your kind of firm, it probably is.

Retained advisoryMostly by introductionBoth founders, every time
The short version

The list stays short so the partners stay in the room. Every client gets our whole attention, and it shows in the numbers.

How we are built
  • Operators

    We’ve sat in your chair, not just beside it.

    Running the numbers is different from living with them. We’ve done both, and it changes what we recommend and how fast.

  • One answer

    Advice you can act on before lunch.

    You get the call we’d make in your position, the reasons behind it, and our hands on the work until it holds.

  • A handful

    Every client gets both of us.

    Staying small is what makes that promise possible. Two founders, fully in the work, on every call.

What we do
  • Marketing strategy

    Positioning, acquisition and the channels that carry them.

    Market and competitor research, brand positioning, integrated multi-channel plans, audience segmentation, loyalty and VIP frameworks.

  • Operations strategy

    An operating model that holds as you scale.

    Process evaluation, organisational design, technology roadmapping, emerging tech adoption, compliance frameworks and risk mitigation.

  • Business strategy

    Direction, and the plan that gets you there.

    Corporate strategy and planning, market entry and expansion, mergers and acquisitions advisory, strategic risk and continuity.

  • CRM strategy

    Lifecycle work that shows up in retention.

    Customer insights and analytics, onboarding to reactivation, CRM system evaluation, segmentation, loyalty and VIP programme design.

  • Legal and regulatory

    Licensed, compliant, and able to move.

    Licensing advisory, policy development, legal risk assessment, intellectual property, cross-border structuring and data protection.

How we engage

Four phases. Start at the first, or come in where you need us. Most partners move through all four, and stay.

  1. I

    Review

    A top-level read of the business: objectives, markets, current strategy, where the impact sits. You get an executive summary and a session with your stakeholders.

  2. II

    Analysis

    Market and competitor analysis, operational audits, compliance assessment. You get detailed reporting and a strategic roadmap you can act on.

  3. III

    Implementation

    Project management, operational integration, policy and procedure, training. We stay in the work until it holds, with progress reported as we go.

  4. IV

    Ongoing

    Retained advisory, performance monitoring, regulatory updates, interim leadership and resourcing. Monthly or quarterly reviews, direct access between them.

Strategy sessionsRetainer packagesPriority access
Who you get

Two founders. No account layer, no bench, no handover. The people who scope the work are the people who do it, and you have both of them on every engagement.

Claude du Toit

Founder

Over a decade in iGaming, in the operator seat rather than beside it. Head of retention roles, co-founder and managing partner positions, and customer success leadership in esports betting. His work is CRM strategy, VIP programme design, player lifecycle management and AI-driven retention tooling. Based in Cape Town.

  • iGaming
  • Retention and CRM
  • VIP programmes
  • Player lifecycle
  • Esports betting
  • AI retention tooling

Bux Khalid Syed

Founder

Commercial and operational leadership across regulated growth businesses, with time spent on strategy, licensing and the practical work of making an operating model hold. He leads the commercial, legal and regulatory side of the practice.

  • Commercial strategy
  • Operations
  • Licensing and compliance
  • Market entry
  • Partnerships
The honest part
We choose our partners as carefully as they choose us. It’s how the work stays excellent and the list stays worth being on.
Reach out

The door’s open.

Tell us what you’re building and where it’s stuck. If we can move it, we’ll say so plainly. If we can’t, we’ll point you to someone who can.

contact@kaitenx.com
Check the address

Got it. One of us will reply personally.